Arkansas Professional Photographers Association

APPA Spring Seminar with Kelly Schneider

  • March 31, 2019
  • 9:00 AM - 6:00 PM
  • Wilbur Mills Educational Services Co-Op; 110 East Illinois St, Beebe AR


  • Available to those APPA members who have been awarded Life membership which entitles them to Free registration for ALL APPA events.
  • This registration is for members of the Arkansas Professional Photographers Association.
  • This is for ANY registration for those that are NOT a member of the Arkansas Professional Photographers Association.

Registration is closed

Join us on March 31st at the APPA spring seminar with Kelly Schneider of KS Fine Arts in Accokeek, MD.   This class is being offered as part of the PPA Continuing Education system.  Every PPA member that attends will be awarded PPA Continuing Education Merit for their participation.  

"The POWERFUL Portrait: WHY is it Powerful, and HOW to make them!"

Course terminal learning objectives

1: Knowledge and theory of the core elements of a salient image (The wow factor)

2: Understanding of color psychology

3: Successful demonstration of manual mode in flash/strobe portraiture

4:  Successful demonstration of aperture priority portraiture photography (with spot metering) using constant light (Natural, Reflected, LED, Florescent, etC)

5. Understanding and implementing the "scene selection/preparation" process

6:  Understanding and theory behind the critical role of the stylist in fine art portraits (Clothes and accessories)

7: Application of effective subject positioning and posing

10: Core post processing steps to move from great picture to fine art portrait



Meet and Greet

10am to 12:00pm :

Lecture on the "Salient Image"




Hands on demonstration/shooting and scene set up


Hands On opportunity to shoot mode

Kelly Schneider   

PPA Photographic Craftsmen, Certified Professional Photographer


Born and raised in Coronado California and then moved to Gresham, Oregon and remained there until he joined the US Navy in 1980 where he served for 29 years. During his US Navy travels all over the world including 137 countries, he became aware of his passion for photography and “capturing” the life around him. In 2010, Kelly began his pursuit of professional portraiture and growing and developing his skills in creating “salient” portraits.

In 2010, Kelly his wife started the family photography business focusing on weddings and portraiture/Boudoir. Over time, he has become passionate about teaching others and he has earned a Masters Training Specialist designation from the US Navy and earned a Master’s degree in Human Systems Integration from the Navy Post Graduate School in Monterey California. He is a MDPPA Board of Directors member for 2019.

Kelly continues to develop his photography skills and strongly believes in constantly learning and invests in himself through attendance at 2-3 learning workshops/events each year.

Over the past few years, Kelly and his wife Kalina (also a gifted photographer and active PPA member/MDPPA member) has been hosting workshops both in the US and in Europe. The family photography business has recently changed its name to Kelly Schneider Fine Arts ( and focuses on Boudoir and Fine Art portraiture and workshops.

Kelly is currently writing his first book on “The Salient Portrait – the science behind it and how to achieve it” and is a core element of all his workshops and training events. He earned the Best Portrait of the Year award in 2017 for MDPPA and Best Portrait Photographer for the State of Maryland for 2018.

Kelly is married Mrs. Kalina Schneider from Katowice Poland. Kalina and Kelly currently call Accokeek MD with their two kids – a beagle and a terrier!


"Q and A" with Kelly!!

How did you begin your process to get into professional photography? (How did you start, who influenced and/or helped you, what led to where you are today?)

I joined the US Navy and with all the traveling I did as a young man, I quickly realized I wanted to capture those moments and hold on to them so I started doing landscapes under the name “Captured Journeys Photography”. Initially, I knew so little about photography and anyone doing it that I was not influenced except that I wanted to get great images! After a few years, I realized that if I was ever going to really grow my game and produce good work, I needed to invest in my craft and my skill and that is when I started looking at true professionals who were masters… and realized I knew next to nothing! Trey Ratcliff and Stuck in Customs was an early inspiration with his HDR work.

How would you describe a true professional photographer?

I think being a true professional has little to do with how many hours or if it is a full-time thing. A true professional is someone who has dedicated and committed themselves with all facets of a skill or craft and invested in both time and resources to grow and develop their knowledge, skill, and ability to be recognized for their work. Being a true professional and doing it full time is another layer is just a measurement of how much time you are doing it, not how much of a master you are while doing it.

In your opinion, what are the biggest changes you have seen in professional photography since you began?

Technology. The single most impacting element in learning photography (outside of the core ability to “SEE” light and render wonderful and powerful images, is the capacity to learn and use more complex and advanced technology in your photography. Those who have a natural and gift for awesome photography will find themselves fading into the “non relevant” layers of photographers if they don’t embrace and learn how to bring new and exciting technology into their game. From lighting to editing, technology and the expanded things a photography can do with such little effort, is making it harder and harder to separate yourself from the over 44 million practicing photographers in the USA.

Do you think it is harder or easier today to become a true professional photographer, and why?

I think it is easier, assuming you commit and invest in yourself to do it. Today, you can take a pretty awesome shot and even do what used to be very intense post processing on a smart phone. Kids 10 years old are producing some pretty decent images and sharing them to the world in minutues… something that could have taken hours or days just 20 years ago. The challenge to me is again, how do you produce “SALIENT” images that others are not able to do or cant do alone with a smart phone. I think it is easier to become one of the millions of professionals photographers out there.. but harder to separate yourself and become more relevant and thus, produce work that is in demand and that people find of real value.

Why do you teach others what you have learned?

I am a natural teacher. I love getting in front of others and having a positive impact on their views or knowledge on something and even more so when their eyes open and start to learn a new skill. It is a passion. If you have hears of the Keirsey-Bates temperament test, I am an ENFJ and that puts me in the Teacher idealist. (ref. Basically, although I truly enjoy watching clients smile and even tear up when they see their final images, I can get emotional when I see smiles on a student’s face when they become AWARE that they get it… they see it… and they can do it.

Where do you see our profession as photographers in 10 years?

To be frank, I think the future has two fundamental paths… and I think both will be exists.

Not so good path: Photographers who are not keeping up with technology and establishing a “constantly learning” modality in their work will become part of the vast ocean of others out there struggling to find themselves in a way that gets clients to find them….in that photographer’s “purgatory” where they are good, but not SALIENT or relative enough.

Good path: Those who have persevered, willing to take the leap, to accept and embrace innovation, and not just thinking that because they WERE great, they will always be great, will survive and continue to provide a service and product that there will always be clients willing to pay for. There are multiple integrated elements in becoming and staying a relevant “SALIENT” professional photographer, from your personality in dealing with and interacting with others, to your day to day running of your business, to your vision and standards you set and adhere to, and only one of them is in taking the image.

What do you enjoy most about what you do as a professional photographer?

Like when I was 18 and serving in the US Navy, the process of Capturing Life’s Journey and sharing it with others…

Arkansas Professional Photographers Association

P.O. Box 1134, Beebe, AR  72012;

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