2024 APPA Spring Seminar
w/Rachael Boer/Jason Lloyd/Clark Sanders/Julie Gayler
@ Lynn's Landing in Wynne AR
3 Great programs, 1 Day!!
Join us at Lynn's Landing in Wynne for this years spring seminar. We have three great programs that you won't want to miss. This is an approved PPA merit program. PPA member attendees will receive PPA merit.
We have Clark Sanders and Julie Gayler that will be showing us the latest trends on posing and lighting using some of the latest equipment out there. There will be models and "hands-on" instruction from both of these amazingly talented photographers. Bring your camera and be ready to capture some great images!
We will also have Jason Lloyd showing us how to take those images and build composites to sell to your clients. Jason will show us the "Power of Pixels" and what it takes to create composites that bring you clients and sales.
If that wasn't enough we are excited to have Rachael Boer joining with us to share how to price market and sell your photography. Rachael will show you what it takes to build and maintain a successful photography business.
Tim Payne with FlashGear.net will be on site with gear for you to browse and purchase.
Join us at Lynn's Landing May 6, 9-4:30!
Schedule of Events:
9am-10:30am Julie Gayler / Clark Sanders "Lighting/Shooting"
10:45am-12:45pm Jason Lloyd "The Power of Pixels"
12:45pm-1:30pm Lunch Provided
1:30pm-4:30pm Rachael Boer "Photography Business Dynamics"
PROGRAM INFORMATION:
Rachael Boer
Photography Business Dynamics: Price, Market, Sell
Join us for a dynamic 3-hour workshop tailored for photographers looking to elevate their business game. Led by a seasoned industry expert with over 15 years of experience in portrait and wedding photography, this intensive session will delve into the vital pillars of a successful photography business: pricing, marketing, and sales.
Through a fast-paced and interactive approach, you will gain practical insights and actionable strategies, whether you’re newer to business or a well-established veteran. Walk away armed with fresh ideas and concrete steps to fortify your photography business in today's competitive landscape.
About Rachael:
With 15 years of experience in the portrait and wedding industry, Rachael Boer is an accomplished photographer who holds a Master Craftsman degree from the PPA. Rachael maintains an active role in the photography community as a sought-after educator at the local and national levels.
She regularly speaks on topics of photography and business and helps other photographers elevate their craft through her workshops, mentoring, and online classes.
Rachael offers resources via Rachael Boer Education, including online courses and mentoring. She also runs MarketNoodle, which offers done-for-you marketing and content creation for photographers.
When she is not photographing or teaching, Rachael enjoys playing the violin, painting, cooking, and spending time with her four children and foster children at her home in Memphis, Tennessee.
Jason Lloyd
The Power of Pixels: Exploring Photoshop Compositing Techniques
Photoshop compositing is a huge part of our studio workflow. Whether it be applying subtle techniques to enhance everyday client work or complex methods for print competition, photoshop compositing has been vital to our success. Together we dive into the world of photoshop compositing using various principles I have learned and exploring the “do’s and do not’s” of the skill. Together we will learn of various “hacks” to help turn ordinary images into impactful works of art.
"Hands-On lighting and shooting"
We will split into two groups and spend time with both Clark and Julie learning hands-on with lighting, posing, and models. You will get a chance to learn and build your portfolio and check out the latest lighting equipment and modifiers.
Clark Sanders
A simple approach to using one light
Clark will show you how to use off camera lighting, from start to finish. What/why/how to use a certain ISO, f/stop, and shutter speed. We will also look at High Speed Sync and the benefits of using neutral density filters and how those work.
Julie Gayler
Don't miss this unique opportunity to elevate your skills with this hands on photo walk. Julie will show how to choose the best scene and lighting strategy to create beautiful portraits with off camera flash.
BONUS: Our very own APPA member Tim Payne with Flashgear.net will be onsite with gear to check out up close and personal. If you are interested in anything, this is the time to come check it out. If you have any special purchase or questions in mind reach out to Tim and let him know what he can do for you.
SEE YOU THERE!!